About
Strideline
Our journey began at Birmingham Metropolitan College while studying a Business course. During this time, we had the incredible opportunity to take part in the Eureka Programme, delivered by Peter Morrison—twice named British Inventor of the Year and a successful entrepreneur.
Through Eureka, we developed our first product: SIP 'n' GO an innovative hydration sports jacket. From sourcing and manufacturing to branding and business setup, we turned our concept into a reality. This experience led to the founding of Strideline Sports, established by five passionate directors determined to bring cutting-edge products to athletes and active individuals.
It's been an exciting journey so far, and we're just getting started. We can’t wait to introduce even more innovative products to our customers.